The Problem

Many campaigns fall short of understanding who their prospects are ("We don’t know if you have kids, but we just opened a daycare center . . .").

When this happens, response rates plummet and you get a negative ROI. At earlyexpress, we are different. Much different.

The Solution

We start with the message. We work hard to understand what makes you meaningfully different than your competitors, until we get at the essence of what makes customers want to do business with your company or organization.

We proceed to focus that message in a way that appeals to each and every prospect—a female prospect gets female messaging, a dog owner gets messaging about canine products—and so on.

Next comes sourcing an appropriate list of prospects: Need retired gardeners? Small business owners maybe? Affluent female professionals? We work with multiple list sources --so we can find a list that fits your ideal customer profile.

Implementation

The appropriate graphics and the list data are fed into our state-of-the-art digital printer, producing direct mail that is customized for each prospect.

Finally we pull it all together—designing, printing, PURLs, mailing and tracking—so you have only one relationship to manage. For real-life examples of how we have given our customers dramatic results, check out our case studies.